Brand
The working reference, rebuilt 8 September 2026. The mark is flat, in one colour: Space Cadet on warm grounds, Eggshell on dark ones. There is no gradient anywhere in this identity. The canonical kit lives with the rest of the Broken Racket Labs marketing documents.
The mark
A perched crow carrying a bookmark. Corvids find things and bring them home; this one is bringing yours. One flat colour, and the only question is what it sits on.
Space Cadet on Eggshell
Eggshell on Ink
App icon
Small — 24px
Wordmark and lockup
CORVALA, uppercase, wide-tracked grotesque, outlined from Inter at weight 400 / optical size 32 with 0.32em tracking. Pronounced kor-VAH-la. The gap between mark and word is twice that tracking — never tighter, or the mark reads as the first letter. Below roughly 100px of available width, drop the wordmark and let the mark stand alone.
Palette
The primary relationship is Space Cadet + Eggshell. Neither ground outranks the other. Carolina Blue marks interaction and nothing else — an asset that is mostly Carolina Blue is wrong.
Space Cadet
#2D3350
Brand colour
Requires light textEggshell
#E9E3CE
Light canvas
Requires dark textPaper
#F3EFE1
Cards on Eggshell
Requires dark textInk
#23222D
Dark canvas
Requires light textDeep Card
#2D2C38
Cards on Ink
Requires light textJet
#3A3948
Dark-world foundation
Requires light textCarolina Blue
#70B0CC
Large interactive fills
Requires dark textCadet Gray
#8795A5
Large interface fills
Requires dark textContrast
Two hues cannot be used as given. Carolina Blue measures about 2:1 on Eggshell; Cadet Gray fails the same test as body text. Use the corrected stops for anything that must be read. Never pure black or pure white, and never Povalo blue.
Carolina 600
#2C7CA1
Interactive on light
Requires light textCarolina 400
#8FC4DC
Interactive on dark
Requires dark textSecondary light
#5D6879
Supporting copy on Eggshell
Requires light textSecondary dark
#A9AEBC
Supporting copy on Ink
Requires dark textSpace Cadet 400
#4A5480
Brand fill on dark
Requires light textTwo worlds
Ink is the App Store, most social, the app after dark. Eggshell is the library at rest, printables, documentation. Never mix them inside one asset.
Rules
- The mark is flat. Do not animate it, sweep light across it, or reintroduce a gradient as motion.
- Space Cadet + Eggshell is the brand pair. Carolina Blue is interaction only — never the brand colour.
- Carolina Blue and Cadet Gray cannot carry text, a small mark, or an icon. Use Carolina 600/400 and the secondary text stops.
- Never #000000, never #FFFFFF, never Povalo blue #2F6DF6.
- The register is calm custody. No urgency, no countdowns, no manufactured scarcity in any surface.
- Corvala is retailer-neutral. No retailer's brand colour ever appears in ours.